AvreaFoster Insights

Closed Loop Marketing: What It Is and Why You Need It

Posted by Aaron Closson on 8/18/17 6:02 PM

You want to squeeze every ounce of productivity from your marketing and sales departments to spur growth and gain market share. Cooperation between teams is essential, but technological innovation is becoming increasingly important for improving customer engagement outcomes. 

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Topics: Customer journey map, Sales, Marketing, closed loop marketing

The Pitch Deck: Approaches and Best Practices

Posted by Aaron Closson on 6/5/17 9:00 AM

The pitch. It’s the cornerstone of any sales opportunity or new business engagement. Whether you need to convince internal audiences of a business recommendation or sell the benefits of a product or service, pitches are all about persuasion. If that responsibility falls to you, you’ve probably resorted to either PowerPoint or Keynote to lend your pitch some pizzazz. 

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Topics: Messaging platform, Pitching, Sales