AvreaFoster Insights

Introducing KPIs into Your Marketing Strategy

Posted by Aaron Closson on 11/15/17 4:29 PM

Getting a Clear Picture

Are you confident that your brand strategy is delivering results? How certain are you that dollars spent on marketing deliver an acceptable return on investment to warrant the expense? Applying performance indicators to your marketing efforts and brand strategy will not only empower you to make corrective adjustments, it will supply you with the evidence you need to defend your recommendations before skeptical board members or CEOs.

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Topics: brand strategy, KPIs, perfomance indicators, brand marketing

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