Avrea Foster Insights | Customer journey map

Closed Loop Marketing: What It Is and Why You Need It

Posted by Aaron Closson on 8/18/17 6:02 PM

You want to squeeze every ounce of productivity from your marketing and sales departments to spur growth and gain market share. Cooperation between teams is essential, but technological innovation is becoming increasingly important for improving customer engagement outcomes.

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Topics: Customer journey map, Sales, Marketing, closed loop marketing

Developing a Messaging Platform for Your B2B Business in 4 Simple Steps

Posted by Aaron Closson on 5/1/17 2:13 PM

You may have heard a great deal about messaging strategies — about how vital these are for ensuring the effectiveness of your business’ marketing efforts. But what are the essential parts of the strategies, and how do they help you reach more clients? With more than one way to develop a comprehensive messaging policy, there are several key considerations to bear in mind when approaching any systematic messaging exercise. In this post, we’ll cover the benefits of a smart messaging strategy before outlining our tried-and-true method for building an effective plan of attack.

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Topics: Messaging strategy, Customer journey map, Personas

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