AvreaFoster Insights

The Purpose of a Purpose: An Interview with AvreaFoster's VP of Strategy, Andrew Skola

Posted by Aaron Closson on 7/18/18 11:02 AM

AvreaFoster’s VP of Strategy shares his perspective on an often misunderstood but crucial element of brand and business strategy: the purpose statement. Over the course of his career, Andrew has helped companies large and small clarify strategic objectives and discern core brand attributes. He focuses on how organizational decision-making drives clarity, both in terms of articulating value offerings and achieving operational efficiency.   

Read More

Topics: brand strategy, Commications strategy, brand messaging

Podcasting for B2B Businesses

Posted by Laura Fidelman on 7/9/18 11:18 AM

Podcasting Offers a Personal, Relatable Platform for B2Bs 

Businesses searching for an advantage over their competitors are leveraging new ways of promoting thought leadership, engaging broader audiences and attracting new prospects. Podcasting, a format commonly used by B2C marketers, is increasingly drawing support from B2B companies looking for a substantial, but easily digested medium.

Read More

Topics: Marketing, Commications strategy, B2B

Managing Brand During a Merger or Acquisition

Posted by Suzanne Miller on 12/7/17 3:25 PM

Mergers and acquisitions are on the rise. Fifty-seven percent of executives say they are planning a transaction in the next 12 months compared to 25 percent four years earlier.[1] Merger and acquisition transitions can be turbulent periods if not managed correctly. In the same way that companies being acquired are at risk for disruption, acquiring companies can be susceptible too, as the merger may involve an organization with radically different cultural values or personnel characteristics. 

Read More

Topics: Brand, Mergers, Acquisitions, Commications strategy