Avrea Foster Insights | buyer journey

Tips for Creating Effective Buyer Personas

Posted by Aaron Closson on 9/20/17 1:43 PM

Create Compelling Personas that Speak to Your Customers’ Needs and Increase Engagement

Marketing professionals constantly make references to buyer personas and the buyer’s journey, and it’s no surprise why. One of the most influential marketing innovations in recent years, personas factor into virtually every decision marketers make. The success of your efforts depends in large part upon the detail and accuracy of the buyer personas, making it central to everything you do.

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Topics: buyer personas, buyer journey, inbound marketing

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