AvreaFoster Insights

AvreaFoster’s VP of Strategy shares his perspective on an often misunderstood but crucial element of brand and business strategy: the purpose statement. Over the course of his career, Andrew has helped companies large and small clarify strategic objectives and discern core brand attributes. He focuses on how organizational decision-making drives clarity, both in terms of articulating value offerings and achieving operational efficiency.   

Getting a Clear Picture

Are you confident that your brand strategy is delivering results? How certain are you that dollars spent on marketing deliver an acceptable return on investment to warrant the expense? Applying performance indicators to your marketing efforts and brand strategy will not only empower you to make corrective adjustments, it will supply you with the evidence you need to defend your recommendations before skeptical board members or CEOs.