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Suzanne Miller

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Managing Brand During a Merger or Acquisition

Posted by Suzanne Miller on 12/7/17 3:25 PM

Mergers and acquisitions are on the rise. Fifty-seven percent of executives say they are planning a transaction in the next 12 months compared to 25 percent four years earlier.[1] Merger and acquisition transitions can be turbulent periods if not managed correctly. In the same way that companies being acquired are at risk for disruption, acquiring companies can be susceptible too, as the merger may involve an organization with radically different cultural values or personnel characteristics.

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Topics: Brand, Mergers, Acquisitions, Commications strategy

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