AvreaFoster Insights

Over the years, AvreaFoster has helped dozens of healthcare organizations, from startups to Fortune 500 enterprises, make an impact using the latest marketing tactics. We’ve seen marketing trends come and go, but some tactics have staying power in today’s ultra-competitive marketplace.

AvreaFoster’s VP of Strategy shares his perspective on an often misunderstood but crucial element of brand and business strategy: the purpose statement. Over the course of his career, Andrew has helped companies large and small clarify strategic objectives and discern core brand attributes. He focuses on how organizational decision-making drives clarity, both in terms of articulating value offerings and achieving operational efficiency.   

At AvreaFoster, our guiding principle is to bring clarity to the complex. We help clients in the most complex of industries align their leadership strategies, better engage business prospects and transform employee culture — and we use the power of design to accomplish those goals.

Getting a Clear Picture

Are you confident that your brand strategy is delivering results? How certain are you that dollars spent on marketing deliver an acceptable return on investment to warrant the expense? Applying performance indicators to your marketing efforts and brand strategy will not only empower you to make corrective adjustments, it will supply you with the evidence you need to defend your recommendations before skeptical board members or CEOs.

Create Compelling Personas that Speak to Your Customers’ Needs and Increase Engagement

Marketing professionals constantly make references to buyer personas and the buyer’s journey, and it’s no surprise why. One of the most influential marketing innovations in recent years, personas factor into virtually every decision marketers make. The success of your efforts depends in large part upon the detail and accuracy of the buyer personas, making it central to everything you do.   

You want to squeeze every ounce of productivity from your marketing and sales departments to spur growth and gain market share. Cooperation between teams is essential, but technological innovation is becoming increasingly important for improving customer engagement outcomes. 

The pitch. It’s the cornerstone of any sales opportunity or new business engagement. Whether you need to convince internal audiences of a business recommendation or sell the benefits of a product or service, pitches are all about persuasion. If that responsibility falls to you, you’ve probably resorted to either PowerPoint or Keynote to lend your pitch some pizzazz. 

You may have heard a great deal about messaging strategies — about how vital these are for ensuring the effectiveness of your business’ marketing efforts. But what are the essential parts of the strategies, and how do they help you reach more clients? With more than one way to develop a comprehensive messaging policy, there are several key considerations to bear in mind when approaching any systematic messaging exercise. In this post, we’ll cover the benefits of a smart messaging strategy before outlining our tried-and-true method for building an effective plan of attack.