AvreaFoster’s VP of Strategy shares his perspective on an often misunderstood but crucial element of brand and business strategy: the purpose statement. Over the course of his career, Andrew has helped companies large and small clarify strategic objectives and discern core brand attributes. He focuses on how organizational decision-making drives clarity, both in terms of articulating value offerings and achieving operational efficiency.
Podcasting Offers a Personal, Relatable Platform for B2Bs
Businesses searching for an advantage over their competitors are leveraging new ways of promoting thought leadership, engaging broader audiences and attracting new prospects. Podcasting, a format commonly used by B2C marketers, is increasingly drawing support from B2B companies looking for a substantial, but easily digested medium.